In this short video, Amir Dekel speaks to Wayne Beckett of Print Connect about the benefits of GEW’s DoseGuard technology. Originally released at Labelexpo Europe 2025, DoseGuard takes the guesswork out of UV for medium to large printhouses with multiple lampheads, allowing them to guarantee that the output of their cassette stays at the required level for their process.
Watch the video or read the transcript from the video below.
Wayne Beckett (WB): Hi, this is Wayne from Inkish and we’re at LOUPE Americas here in Chicago. UV is a big topic and if you’re going to cover it in any way, shape or form, the best persons to talk to will be at GEW and I have the pleasure to talk to Amir Dekel. Amir, very nice to meet you.
Amir Dekel: Nice to meet you.
WB: So, you’re Vice President of Sales for North America. Is that correct?
AD: That’s correct.
WB: Okay, so day two of the show. It was pretty busy yesterday, the booth.
AD: Boy, I was dropped dead at night, you know. It’s like I was asleep before my head hit the pillow.
WB: Right. Okay. Well, so was I, but that was jet lag rather than anything else. So, let’s talk about specifically a product that I know that you launched last year at Barcelona, which is the DoseGuard. Give us a little bit more information about that because that’s a brand new, well, a yearish product. Give us a little bit more information about DoseGuard.
AD: Phenomenal, phenomenal innovation. It gives the printers the assurance that the cassette, that the UV cassettes are producing what they supposed to.
WB: Right.
AD: You know, there’s the ages old argument. Is it the ink? Is it the lamp? Is it the speed? Is it whatever? Here we take out that item from the formula. You put the cassette inside that device and it tells you, in about, you’ll see, in about 10 seconds, 15 seconds, if the cassette is good or no good. No discussion.
WB: Right.
AD: And it can work well for arc cassette. It can work well for LED. All wavelengths, everything. Just perfectly for the printer to ensure he does the right thing.
WB: Oh, okay. So is that just for GEW cassettes or is it just…
AD: It is only GEW.
WB: I thought they buy a bit of time.
AD: Competitors will have to do their own DoseGuard.
WB: All right. Okay. Okay. So, and it’s selling well in North America?
AD: Yes, it sells well, especially midsize-to-large print houses where they have 20, 30 lamps. Then it becomes much, much more effective because it helps people save on consumables. Not always you need to change the bulb at 1,000 hours. If the bulb is good, can last another 500 hours, why not, you know, why not squeeze, you know, as much as possible from it. That and also reflectors. If reflectors look good, you put them in, it says okay, you just go on. So it saved time, it saved cost, it saved maintenance, but more than everything, it gives them the assurance that the output of the cassette is what it should be.
WB: Right. Well, that’s an amazing piece of equipment. So what, how are you finding it in the US at the moment? Let’s talk particularly about the US, with people moving over to LED UV. Are people breaking your door down to convert or is it still a bit of a challenge for customers to understand the true benefits of it?
AD: So, you know, it’s, a lot of it is emotional. Yes. You know, I have people sitting here in the booth that are doing the same thing for decades. And they understand, technically they understand, it’s better less power, much more efficient, no moving part, no bulbs to replace, lifetime, you know, several tens of hours, ten thousands of hours. So they understand all that technically, but this is the way we did it for the last 40 years. So to tell you, you know, the plain truth, it’s more emotional than rational, but that changes and few things helping. The first thing that helps is the fact that people are buying and testing and when your neighbour buys a colour TV and you look at this in the 60s and say “oh that’s cool, I want to”, that’s one thing. The other thing is we already saw, see the trend already, two years in a row, that we make more LED cassettes than conventional cassettes.
WB: Right.
AD: So people are catching it up. But to tell you that it’s, you know, a waterfall, not yet. But it’s coming.
WB: But that’s, but that’s the print industry all over isn’t it, you know, you know, change, you know, I mean, it’s changed massively if you just look in the last 10 years, you know, with digital and that kind of thing, from conventional offset and with software and that kind of thing. But it’s a, it’s a, it’s an industry that moves very slowly with change.
AD: It’s a very good point. Let me give you an example. Digital print, you just gave that example a second ago, right? Digital print was introduced by Benny Landa in 1995, drupa.
WB: Yeah, I was there.
AD: And only in the last 10, 15 years. You know, we are 30 years later, right? Only in the last 10, 15 years, you see digital print everywhere. So, I’m not surprised. This was introduced by Mark Andy in 2008. They were the first to put it on a printing press. And only now, you know, what is it almost 20 years later, you know, 18 years later, we getting that starting to pick up really rapidly. So I’m not surprised. We are conservative a little bit, you know, a little bit loss of hair.
WB: Exactly. Well, and also as well, you know, the youth, we suffer with not getting young people into the print industry.
AD: If you look, if you look there are more, you know, gray hair, than, you know, full hair.
WB: Yeah. Exactly. Well, I mean, you know, for the future, let’s hope that young people do get into it and understand print.
AD: We do, you know, in our company we do plans to get young people in, and we do, we do get some engineers, we, you know, but it’s not easy to do, not easy.
WB: No, well that’s the future isn’t it, the future is youth and change and understanding the benefits.
AD: That’s correct.
WB: Amir absolute pleasure to talk to you.
AD: It was a pleasure.
WB: And I hope you have a great show.
AD: Thank you.
WB: Thank you.
Learn more about DoseGuard here.
The original video can be found on the INKISH website, here.
